|Harrah's Takes” the POT”
Like any event or sports league, the WSOP also has corporate sponsors and licensed products, which like any leagues or events, pay fees to market themselves as an official sponsor and/or licensee and exclusively use the WSOP insignia and cross-promote with their events. Besides the Harrah's properties and ESPN, major sponsors have included Miller Brewing's "Milwaukee's Best" brand of beers, Pepsi's Sober Adrenaline Rush energy drink (sponsors of the 2005 TOC), Helene Curtis' Degree brand of anti-per spirant/deodorant, Card Player magazine, and GlaxoSmithKline/Bayer's Levitra erectile dysfunction medicine are all official corporate sponsors. Licensees include Activision (video games for different platforms such as Nintendo's GameCube, Microsoft's Xbox, Sony's PlayStation 2 and PC featuring computer generated versions of stars like Ferguson among others), and products made by different companies ranging from chip sets, playing cards, hand held games and clothing like caps and shirts. The fees and licenses bring in over a million dollars to Harrah's.